Since launch, subscribers on Apple Podcasts have grown by 300%, the company said. The tech giant boasted that six months after the rollout of Apple Podcasts Subscriptions, one in five subscriptions experienced an adoption rate of over 10%. Apple takes a 30% commission in a subscription’s first year, then that drops to 15% for renewals. Twenty-five percent or more of the podcasts in the overall top shows chart offer a subscription, though it’s not clear how many of their listeners are also subscribers.Īpple Podcasts Subscriptions launched in June 2021, giving subscribers ad-free listening, early access to new episodes, bonus content and more. Last week, Apple introduced two new subscription-focused podcast charts, “Top Subscriber Shows” and “Top Subscriber Channels,” which rank the top 100 shows and channels offering a subscription in the United States., U.K., Canada and Australia. On the top shows chart, “Crime Junkie” is the No 1. True crime is a popular genre on Apple Podcasts. According to Simplecast data, the audio version of “Dateline” TV broadcasts has a total of 775 million downloads since its launch in 2019, with more than 30 million downloads in the last month, an NBC spokesperson told Digiday. TV podcasts are more common than ever, and NBC is taking advantage of their popularity. It can be found on the “Dateline NBC” channel on Apple Podcasts. The subscription is available on iOS devices in 170 countries and regions. When subscribed to “Dateline Premium,” listeners get 400+ hours of exclusive audio programming. Titles include “Dateline NBC,” “Dateline: Missing in America,” “The Seduction,” “Motive for Murder,” “The Thing About Helen & Olga,” “The Thing About Pam,” “Mommy Doomsday,” “13 Alibis” and “Killer Role.” NBC’s “Dateline” podcasts go more in-depth into true crime stories. June 7, 2022, 2:03 PM UTC By Dateline NBC Meet the people featured in The Seduction, Datelines new original podcast series. Subscribers get ad-free episodes, early access to new content and exclusive bonus material. Today, NBC launched a new channel subscription on Apple Podcasts called “ Dateline Premium,” an ad-free plan that includes a seven-day free trial and costs $2.99 per month or $29.99 per year.
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